Apple Launches iPhone 16e with Focus on Affordability and Durability

The $599 iPhone 16e debuts as Apple's most affordable model featuring generative AI support and the longest battery life in its lineup.

The iPhone 16e is priced at $599, making it the most affordable Apple device to support generative AI features and the new C1 connectivity chip.
Apple's marketing highlights the device's durability, extended battery life, and a single 48MP Fusion camera as key features for everyday users.
The iPhone 16e is powered by a modified A18 chip with one fewer GPU core, offering reduced performance compared to the standard A18 chip.
While the iPhone 16e lacks advanced features like MagSafe charging and sensor-shift optical image stabilization, it aims to appeal to budget-conscious buyers.
Apple's promotional campaign includes several video ads emphasizing the phone's practicality, AI capabilities, and 'future-proof' design.