Apple Launches Major Research Lab in Shenzhen to Strengthen Market Position
The new facility aims to enhance product research and supplier collaboration amidst rising competition from Chinese tech giants.
- Apple's new research lab in Shenzhen, China, is its most extensive facility outside the United States.
- The 215,000 square foot lab will focus on testing and research for products like the iPhone, iPad, and Vision Pro headset.
- The lab is part of Apple's strategy to regain market share in China, where it faces stiff competition from companies like Huawei.
- Apple plans to employ over 1,000 domestic and international talents at the facility to boost innovation and collaboration.
- Despite diversifying its supply chain, Apple continues to invest heavily in China's tech market to maintain its global edge.