Apple Pulls Controversial iPad Ad Amid Backlash, Issues Apology
The tech giant retracts a promotional video criticized for symbolizing the suppression of creativity through technology.
- Apple's new iPad Pro ad featuring a hydraulic press crushing creative tools sparked widespread criticism for its perceived message.
- Critics, including celebrities and marketing experts, decried the ad as a metaphor for technology diminishing human creativity.
- Following the backlash, Apple apologized and withdrew the ad from television, citing a misstep in celebrating user creativity.
- The ad controversy comes as Apple attempts to revitalize iPad sales, which have declined significantly over the past year.
- Despite the ad's withdrawal, Apple continues to promote the technical advancements of its latest iPad models online.