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Apple Pulls Controversial iPad Ad Amid Backlash, Issues Apology

The tech giant retracts a promotional video criticized for symbolizing the suppression of creativity through technology.

  • Apple's new iPad Pro ad featuring a hydraulic press crushing creative tools sparked widespread criticism for its perceived message.
  • Critics, including celebrities and marketing experts, decried the ad as a metaphor for technology diminishing human creativity.
  • Following the backlash, Apple apologized and withdrew the ad from television, citing a misstep in celebrating user creativity.
  • The ad controversy comes as Apple attempts to revitalize iPad sales, which have declined significantly over the past year.
  • Despite the ad's withdrawal, Apple continues to promote the technical advancements of its latest iPad models online.
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