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2mo ago

Apple Reassigns Siri Leadership to Vision Pro Creator Mike Rockwell

The move comes after delays in delivering promised AI features and aims to revamp Siri's development under new leadership.

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Apple iPhone 16 Pro Max Review
Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. REUTERS/Gonzalo Fuentes/File Photo
The new head of Siri development has one job: make it stink less.

Overview

  • Mike Rockwell, creator of Vision Pro, has been appointed to lead Siri development, reporting to Craig Federighi.
  • John Giannandrea, previously overseeing Siri, will retain responsibilities for other AI research and technologies at Apple.
  • The leadership change follows Apple's failure to meet deadlines for personalized Siri features announced at WWDC 2024, now delayed until 2026.
  • Two senior managers from Rockwell's Vision Pro team have been reassigned to support Siri's overhaul, reflecting the urgency of the project.
  • Apple's AI struggles have contributed to a 12% stock decline this year, intensifying pressure to improve its competitive position in the AI market.