Apple Reduces Vision Pro Retail Space as M4 Macs Debut

Apple is scaling back the Vision Pro's presence in select stores to accommodate the launch of its new M4 Mac lineup.

Apple is piloting a new retail strategy by consolidating Vision Pro demo and display areas to a single table in some stores.
The decision comes amid reports of slowing sales and reduced production of the Vision Pro headset.
Apple aims to prioritize space for the new M4 Macs, which are expected to attract more consumer interest.
Vision Pro shipments have struggled, with estimates suggesting fewer than 500,000 units sold this year.
Apple plans to introduce an updated Vision Pro with an M5 chip in 2025, as well as a more affordable version in the future.