Overview

• Apple plans to announce a developer SDK on June 9 at its Worldwide Developers Conference, allowing third-party apps to use its large language models.
• The initiative will initially focus on smaller AI models running on devices, with plans to expand to more powerful cloud-based models later.
• This move is seen as a response to Google's recent rollout of an 'AI mode' for its search engine, intensifying competition in generative AI.
• Apple aims to replicate the App Store's success by fostering new AI-driven applications that could enhance its ecosystem and drive device demand.
• Apple Intelligence, launched in 2024, has faced challenges with accuracy and adoption but powers existing iOS and macOS features like text editing and image creation.