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Apple Reportedly Weighing iPhone 17 Price Hikes for Fall Launch

The company plans to emphasize new features like upgraded cameras and storage while avoiding links to U.S.–China tariffs.

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It's unclear whether the company will offer new features to justify the price increases.
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Overview

  • Apple is considering raising prices across its entire iPhone 17 lineup, according to sources cited by the Wall Street Journal.
  • The company intends to frame the price increases around hardware upgrades, including an ultrathin design, improved cameras, and expanded base storage options.
  • Despite moving most U.S.-bound production to India, Apple still relies on China for high-end iPhone Pro manufacturing due to infrastructure limitations in India.
  • Recent tariff reductions between the U.S. and China have temporarily eased cost pressures, but Apple reportedly does not want to attribute price hikes to trade policies.
  • The iPhone 17 series, expected this fall, may introduce a new model starting at approximately $899, replacing the current 'Plus' version.