Apple Slows Vision Pro Production After Weak Sales and Customer Dissatisfaction

The $3,500 mixed-reality headset has failed to meet sales expectations, leading Apple to halt manufacturing while exploring a potential cheaper alternative.

Apple has reportedly stopped producing its Vision Pro headset after selling fewer than 500,000 units since its February 2024 launch, far below initial projections.
The Vision Pro faced criticism for its high price, limited software offerings, and user discomfort, including reports of headaches, motion sickness, and neck pain.
Apple initially targeted sales of one million units in the product's first year but scaled back production due to weak demand and manufacturing challenges.
Reports suggest Apple is working on a more affordable mixed-reality headset, though its release remains speculative and unconfirmed by the company.
The Vision Pro was initially marketed as a revolutionary product but has been widely regarded as a commercial failure, with significant unsold inventory still available.