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Apple Stock Plummets After Barclays Downgrade

Concerns over weak demand for devices and scrutiny over app store practices contribute to stock's significant drop.

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People walk past the Apple store in the Americana at Brand shopping center on the day after Christmas on December 26, 2023 in Glendale, California.
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Overview

  • Apple's stock fell nearly 3.6% to a seven-week low after Barclays downgraded the shares due to concerns that demand for its devices will remain weak in 2024.
  • Barclays is the second brokerage to have the equivalent of a 'sell' rating on the stock, which now has its most number of bearish recommendations in at least two years.
  • The downgrade stems from softening demand for the latest iPhone, as customers have less incentive to upgrade with limited new features.
  • Barclays also warned risks were mounting for Apple's services business, which has come under scrutiny in countries including the United States over app store practices.
  • The stock rout erased more than $100 billion of Apple's market capitalisation.