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Apple Targets Google Chrome in Bold New Privacy Campaign

New ad emphasizes Safari's commitment to privacy as Google faces scrutiny over data practices.

  • Apple's latest ad uses vivid imagery to highlight privacy concerns with Google Chrome.
  • The campaign underscores the ongoing rivalry between Apple and Google for iPhone browser dominance.
  • Google is reportedly aiming to increase Chrome's usage among iPhone users from 30% to 50%.
  • Apple's ad coincides with updates to Safari's privacy features, enhancing user security.
  • The outcome of antitrust investigations may significantly impact the financial relationship between Apple and Google.
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