Apple Tests New AI-Powered Ads Platform for App Store

The technology aims to optimize ad placements and signals a potential expansion of ad-supported services.

Apple is experimenting with a new AI-powered ads platform designed to optimize ad placements within the App Store.
The AI tool, currently in testing with a select group of advertisers, aims to enhance ad performance by determining the best placement areas.
Apple's move into AI-driven advertising signals potential expansion of ad-supported services across its ecosystem.
The technology could eventually be used beyond the App Store, including in other Apple services like Apple TV+.
Analysts project Apple's ad business could surge to $6 billion by 2025, driven primarily by Search Ads.