Apple to Prioritize Wearables Over iPhone in 2024

Major updates expected for AirPods, Apple Watch, and Vision Pro AR headset as Apple seeks to revitalize stagnant sales.

Apple is expected to shift its focus from the iPhone to its wearable products in 2024, with major updates planned for the AirPods, Apple Watch, and the new Vision Pro AR headset.
The AirPods lineup is expected to be simplified with two new fourth-gen models featuring a new design, updated carrying case, and USB-C charging. The premium model will also have active noise cancelling.
Apple Watch is set to receive a major overhaul with new health features for detecting hypertension and sleep apnea, and a redesign for at least one model.
The Vision Pro AR headset, unveiled at WWDC in June, is expected to start training retail partners on how to use and sell the device, suggesting a launch is imminent.
Despite stagnant sales in all major product categories, Apple is expected to promote new technologies in 2024, including overhauled versions of its lower-end AirPods and compelling health features for the Apple Watch.