Apple TV+ Prepares for Ad-Supported Tier in the UK

Discussions with UK's TV ratings body signal upcoming changes to Apple's streaming service

Apple has met with the UK's Broadcaster's Audience Research Board to discuss tracking ads.
The ad-supported tier aims to attract more subscribers and boost revenue.
Apple TV+ has struggled to capture significant market share despite high content spending.
Other streaming services like Netflix and Disney+ have seen success with ad-supported models.
No timeline or pricing details for the ad-supported tier have been revealed yet.