Apple Unveils 'Contingent Pricing' for App Store Subscriptions

New feature allows developers to offer discounted rates to users subscribed to other services, aiming to boost customer satisfaction and subscription retention.

Apple has introduced a new feature for its App Store subscriptions, termed “contingent pricing,” which allows developers to offer discounted subscription rates to users who are already subscribed to another service.
The new pricing strategy is designed to provide more flexibility and incentives for both developers and customers, potentially leading to increased customer satisfaction and higher subscription retention rates.
Contingent pricing enables developers to set a lower subscription price for users as long as they maintain an active subscription to a different service, either from the same developer or from another.
This approach not only benefits users with more affordable subscription options but also provides developers with a unique tool to cross-promote apps and build a more robust subscriber base.
Currently in its pilot phase, Apple has announced that more details about this feature will be available in January.