Apple Vision Pro Exceeds Expectations with Low Return Rate and Global Expansion Plans

Despite its niche market and setup challenges, the Vision Pro's demand outstrips forecasts with Apple focusing on production efficiency and global rollout.

Apple's Vision Pro, despite its high production cost and niche market status, has seen a demand that exceeds initial expectations with shipments potentially reaching up to 800,000 units in 2024.
The Vision Pro's return rate is less than 1%, with a significant portion of returns attributed to setup difficulties.
Apple is not expected to release a new version of the Vision Pro or a lower-cost variant until possibly 2027, focusing instead on improving production efficiency for the current model.
The Vision Pro has been praised for its technological advancements but criticized for its weight, comfort, and limited app availability.
Apple's global expansion plans for the Vision Pro are underway, with a potential launch in additional countries before WWDC this year.