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Watch SE 3 Plastic Design Faces Uncertainty Over Cost and Aesthetic Challenges

Apple's plans for a more affordable, plastic-cased Apple Watch SE are reportedly in jeopardy as internal teams struggle with design dissatisfaction and cost inefficiencies.

  • Apple's design team is reportedly unhappy with the look of the proposed plastic casing for the Apple Watch SE 3.
  • The operations team has struggled to make the plastic casing cheaper than the aluminum alternative, undermining its cost-saving goal.
  • The plastic design was intended to lower the smartwatch's price and appeal to younger users, but its future remains uncertain.
  • If the plastic casing is abandoned, Apple may retain the aluminum chassis, potentially leading to a higher price for the Apple Watch SE 3.
  • The smartwatch's release, tentatively expected in fall 2025, could face delays due to unresolved design and cost issues.
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