Watch SE 3 Plastic Design Faces Uncertainty Over Cost and Aesthetic Challenges
Apple's plans for a more affordable, plastic-cased Apple Watch SE are reportedly in jeopardy as internal teams struggle with design dissatisfaction and cost inefficiencies.
- Apple's design team is reportedly unhappy with the look of the proposed plastic casing for the Apple Watch SE 3.
- The operations team has struggled to make the plastic casing cheaper than the aluminum alternative, undermining its cost-saving goal.
- The plastic design was intended to lower the smartwatch's price and appeal to younger users, but its future remains uncertain.
- If the plastic casing is abandoned, Apple may retain the aluminum chassis, potentially leading to a higher price for the Apple Watch SE 3.
- The smartwatch's release, tentatively expected in fall 2025, could face delays due to unresolved design and cost issues.