Applebee's 'Date Night' Pass Sells Out in a Minute, Sparking Customer Frustration

The $200 pass, valid for 52 uses, led to accusations of the company using the promotion for free social media publicity.

Applebee's introduced a $200 'date night' pass, valid for 52 uses from Feb. 1, 2024, through Jan. 31, 2025, covering up to $30 of food and non-alcoholic beverages per use.
The pass sold out within a minute of being available for purchase on the Applebee's website, leading to disappointment and frustration among customers.
Some customers felt cheated, questioning if Applebee's sold a minimal number of these passes and accusing the company of using the promotion for free social media publicity.
It is unclear how many passes were sold, but a spokesperson for Applebee's stated that 'there were tens of thousands of hungry guests waiting to try and snag a pass'.
The promotion is not available at 16 Applebee's locations across the U.S., including restaurants in Maryland, New Jersey, New York, and Pennsylvania.