Apple's iPhone Sales Lag Behind Huawei, Xiaomi During China's Singles Day

Global smartphone market sees rebound despite Apple's underperformance in China.

Apple's iPhone sales during China's Singles Day shopping festival declined by 4% year-on-year, lagging behind domestic rivals Huawei and Xiaomi, which saw increases of 66% and 28% respectively.
Despite the decline in Apple's sales, the overall number of smartphones sold in China during the promotion period rose by 5% year-on-year.
Huawei's Mate 60 series and Xiaomi's Mi 14 series were launched ahead of Apple's iPhone 15 series, and have been well-received in the Chinese market.
Supply chain issues have been cited as a contributing factor to Apple's underperformance, limiting the availability of the new iPhone 15 models.
Despite the slump in Apple's sales in China, the global smartphone market has seen a rebound, with a 5% year-on-year growth in October, largely attributed to the launch of the iPhone 15 series.