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Apple's Plastic Apple Watch Design Faces Uncertainty Over Cost and Aesthetic Concerns

Internal disagreements at Apple cast doubt on the rumored plastic-cased Apple Watch SE, though a refresh is still expected later in 2025.

  • The rumored plastic design for the next-generation Apple Watch SE is in 'serious jeopardy,' according to Bloomberg's Mark Gurman.
  • Apple's design team reportedly dislikes the look of the plastic casing, while the operations team has struggled to make it cheaper than the current aluminum model.
  • The potential plastic material was initially considered to lower costs and attract budget-conscious consumers, including parents purchasing for children.
  • Despite the uncertainty over the casing material, a refresh of the Apple Watch SE is anticipated by fall 2025, marking three years since the last update.
  • The current Apple Watch SE, released in 2022, starts at $249 and remains the company's entry-level smartwatch option.
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