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Apple's Vision Pro Expected to Launch in Late January or Early February

The $3,499 mixed-reality headset is considered Apple's most important product for 2024, with an estimated 500,000 units to be shipped in the year.

  • Apple's first-generation mixed reality headset, the Vision Pro, is expected to be available for purchase in late January or early February 2024.
  • The Vision Pro is currently in mass production with an estimated shipping volume of about 500,000 units in 2024.
  • Despite the high price tag of $3,499, the Vision Pro is considered the most important product for Apple in 2024.
  • Apple is reportedly training its store staff to sell the Vision Pro, which includes getting users a custom fit.
  • Analysts suggest that a positive user experience could strengthen the market consensus of the product and pave the way for a healthy mixed-reality future.
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