Apple's WWDC 2024: Tim Cook's AI Gamble

As Apple gears up for WWDC, Tim Cook faces pressure to integrate AI features that address privacy concerns and enhance user experience.

Apple is expected to unveil iOS 18 with significant AI features branded as 'Apple Intelligence.'
A potential partnership with OpenAI could enhance Siri and other Apple services.
The company aims to balance AI integration with its strong privacy stance, avoiding pitfalls seen in competitors.
New AI capabilities may include advanced Siri functions, AI-generated playlists, and improved app interactions.
Despite AI advancements, Apple must also address declining sales in China and increased competition.