Overview

• Asda has confirmed it will end its partnership with the Blue Light Card discount scheme on May 27, 2025, removing a benefit for NHS staff, emergency workers, teachers, and veterans.
• Blue Light Card members can no longer link their cards to Asda Rewards accounts as of May 13, though previously linked accounts will retain benefits until the final cutoff date.
• The discount, originally 10% during the pandemic, was reduced to 5% in April 2024 and applied to fresh food items like meat, fish, fruit, and bakery products.
• Asda cited its new focus on providing value to all customers through everyday pricing as the reason for ending the scheme, thanking emergency workers for their service during the partnership.
• The decision has drawn criticism from shoppers on social media, with some expressing disappointment and considering switching to other supermarkets offering loyalty benefits.