Overview

• Asda’s like-for-like sales decline slowed to 3.1% in the four months to April, compared with a 4.2% drop in the previous quarter.
• The grocer has reduced prices on about 10,000 items, creating a 3%–6% price gap over traditional full-service supermarket rivals.
• Stock availability rose from 90% in January to 95% by May, accompanied by improvements in customer satisfaction scores.
• Kantar data indicates Asda’s March–May sales performance was its strongest in a year despite market share falling to 12.1%.
• Executives say continued investment in lower prices, wider ranges and improved availability will underpin the retailer’s recovery strategy.