Ashly Burch Raises Concerns Over AI-Generated Aloy Demo

The Horizon Zero Dawn actor calls for stronger protections for performers as SAG-AFTRA strikes against AI misuse in entertainment.

A leaked Sony AI demo featured an interactive version of Aloy from Horizon Zero Dawn, created without Ashly Burch's voice or facial data.
Guerrilla Games assured Burch that the demo does not reflect any active development and did not use her performance in any capacity.
Burch expressed concerns about the potential for AI technology to replicate actors' performances without consent or fair compensation.
The SAG-AFTRA strike highlights demands for safeguards, including actor consent, transparent usage, and fair compensation for AI-generated work.
Burch emphasized her love for the gaming industry and the importance of preserving game performance as an art form for future generations.