Australian Open Streams Matches Using Animated Avatars to Bypass Broadcast Restrictions

The tournament employs motion-tracking technology to mirror live gameplay with video game-style visuals on YouTube.

The 2025 Australian Open is live-streaming matches on YouTube using animated avatars to replicate real-time gameplay.
This approach allows global audiences to watch matches despite broadcasting rights limitations that prevent showing actual footage.
Motion-tracking technology ensures the digital avatars mimic real players' movements, though the animations are not without glitches.
The initiative follows a growing trend of using digital recreations in sports broadcasts, as seen with the NFL and NHL's themed broadcasts featuring animated characters.
Fans have praised the accessibility and novelty of the streams, with some noting it has drawn new viewers to the sport.