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Ava Max Unveils 'Lovin' Myself' Anthem and Video for 'Don't Click Play'

The release presents self-love as a survival skill through a vibrant Claire Arnold–directed clip.

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Overview

  • “Lovin’ Myself” serves as the lead single from Max’s third studio album, Don’t Click Play, set for August 22, 2025.
  • Max describes the track as an anthem born from her realization that self-love is a survival skill rather than a cliché.
  • Claire Arnold’s energetic video features rooftop scenes and street dancing to illustrate empowerment and creative freedom.
  • Produced by Pink Slip, the song showcases Max’s full creative control as she experiments with pop, rock and country influences.
  • The new release follows teaser singles like “Spot a Fake” and “Lost Your Faith” as Max reshapes her image and sound.