AVAVAV Turns Milan Runway into a Trash-Throwing Spectacle

Designer Beate Karlsson uses audience participation to comment on cyberbullying and online hate.

AVAVAV's Fall/Winter 2024 collection at Milan Fashion Week featured models being pelted with trash by the audience, as a commentary on online hate and cyberbullying.
Designer Beate Karlsson, known for her unconventional runway shows, aimed to transform internet negativity into a physical, interactive experience.
The chaotic event saw models walking amidst a barrage of paper cups, soda cans, and food waste, while wearing distressed and rebellious styles.
Audience participation was encouraged, with some attendees initially unaware they would be throwing trash, adding to the spectacle's unpredictability.
The show concluded with Karlsson taking a pie to the face, symbolizing the culmination of the audience's involvement in the degradation.