Bad Bunny Stars in Calvin Klein’s Spring 2025 Campaign, Showcasing Puerto Rican Heritage

The global icon blends music, culture, and personal branding in a campaign shot in Puerto Rico by Mario Sorrenti.

Calvin Klein has launched its Spring 2025 campaign featuring Bad Bunny, highlighting the brand's new Icon Cotton Stretch Boxer Briefs with an innovative stitch-free waistband.
The campaign was photographed by Mario Sorrenti in Puerto Rico, emphasizing Bad Bunny’s cultural roots and personal style, including his tattoos.
The promotional video integrates 'EoO,' a track from Bad Bunny’s critically acclaimed album 'Debí Tirar Más Fotos,' which draws heavily from Puerto Rican music traditions.
Bad Bunny underwent a rigorous fitness and diet routine to prepare for the shoot, reflecting his commitment to the campaign's aesthetic and authenticity.
This collaboration aligns with Bad Bunny’s ongoing artistic milestones, including his upcoming residency in Puerto Rico and his cultural showcase at SNL50 earlier this year.