Barbie Marks 65th Anniversary with Celebrations and New Initiatives

Following the success of the Barbie movie, Mattel unveils 'Role Model' dolls and plans for an expanded cinematic universe.

Barbie celebrates its 65th anniversary with a series of events and releases, including unique 'Role Model' dolls representing inspiring women around the world.
The Barbie movie, directed by Greta Gerwig and starring Margot Robbie, has significantly elevated the brand's cultural impact after achieving box office success and receiving eight Oscar nominations.
Mattel introduces 65th anniversary dolls and a new 'Career of the Year' doll focused on Women in Film, highlighting the underrepresentation of women in the industry.
The Barbie brand continues to evolve, introducing dolls with diverse body shapes, skin tones, and abilities, reflecting a commitment to inclusivity and representation.
Mattel plans to expand its cinematic universe with over 14 films in development, leveraging the success of the Barbie film to explore other intellectual properties.