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Bath & Body Works Appoints Daniel Heaf as CEO Following Strong Q1 Results

The former Nike executive steps into leadership as the retailer reports 3% revenue growth and reaffirms its full-year guidance despite tariff challenges.

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People shop in a Bath & Body Works store as Black Friday sales begin at The Outlet Shoppes of the Bluegrass in Simpsonville, Kentucky, U.S., November 26, 2021. REUTERS/Jon Cherry/File Photo
Bath & Body Works exterior
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Overview

  • Daniel Heaf has been named CEO of Bath & Body Works, effective immediately, succeeding Gina Boswell, who is on medical leave.
  • Heaf brings extensive experience, including roles at Nike and Burberry, where he led major strategic and digital initiatives.
  • Bath & Body Works reported a 3% year-over-year revenue increase in Q1 to $1.42 billion, with earnings per share of $0.49, surpassing expectations.
  • The company reaffirmed its full-year guidance, accounting for a 10% tariff on Chinese imports, showcasing resilience through its North American supply chain.
  • Strategic growth efforts under Heaf's leadership will focus on engaging new customer segments, including tweens and men, and expanding international operations.