Behr Unveils 'Rumors' as 2025 Color of the Year

The deep ruby red aims to empower and inspire bold design choices in homes and businesses.

Behr's 2025 Color of the Year, 'Rumors,' is a dynamic and elegant shade of crimson.
The color is designed to add warmth, sophistication, and a touch of luxury to any space.
Surveys show a majority of Americans feel energized and confident with red in their decor.
'Rumors' can be used both as a bold accent or a comprehensive design choice.
Behr's research indicates a growing trend toward more vibrant and moodier color palettes.