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Bella Hadid Revives Iconic 1997 Galliano Dress at London Fragrance Launch

The supermodel's choice of vintage couture highlights the enduring allure of archival fashion and its role in modern branding.

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Overview

  • Bella Hadid wore a silver chainmail dress from John Galliano's Fall 1997 collection to her Orebella fragrance launch in London.
  • The dress, originally debuted by model Hedvig Marie Maigre on the runway, gained fame when Milla Jovovich wore it to Cannes in 1997.
  • Hadid updated the look with diamond jewelry, silver Jimmy Choo heels, and white roses in her hair, adding a personal touch to the archival piece.
  • The event marked the UK expansion of Hadid's Orebella fragrance line, blending her fashion choices with her branding strategy.
  • The dress’s journey underscores its cross-generational appeal as a symbol of timeless couture and celebrity influence.