Berlin’s First Alcohol-Free Späti to Close, Focus Shifts to Online Sales

The Kreuzberg-based shop, known for promoting 'Mindful Drinking,' will cease operations on December 31 after four years, with plans to expand its e-commerce platform.

• The alcohol-free Späti in Berlin-Kreuzberg, branded as 'nuechtern.berlin,' will close its physical store on December 31, 2024, after operating for four years.
• Founder Isabella Steiner, who launched the shop during her sociology studies, cites the growing success of their online store as the reason for the closure.
• The business generates two-thirds of its revenue through its online platform, which serves over 50,000 customers across Germany, Switzerland, and Austria.
• Steiner and her team plan to expand their e-commerce operations in 2025 but have not disclosed specific details about upcoming changes.
• The shop was a pioneer in promoting 'Mindful Drinking,' offering non-alcoholic wines and aperitifs that became customer favorites.

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