Beyoncé Launches Cécred Hair Care Line Amid Mixed Consumer Reactions

The new brand aims to honor cultural heritage and cater to all hair textures, but faces scrutiny over its target market.

Beyoncé's new hair care brand, Cécred, launched with a focus on inclusion and product performance, inspired by her family's hair care rituals.
The brand has been met with mixed reviews, with some questioning its marketing towards those with textured hair.
Cécred joins a growing list of celebrity beauty brands, leveraging Beyoncé's fame to enter the competitive beauty industry.
Critics argue that celebrity brands need to offer more than just a famous name, emphasizing the importance of authenticity and product quality.
The success of celebrity beauty brands like Fenty Beauty highlights the potential for Cécred if it can resonate with its audience and fill a market gap.