Beyoncé to Launch Cécred Hair Care Line on February 20

The new line draws on Beyoncé's personal experiences and aims to celebrate the sacredness of hair.

Beyoncé announces the launch of her new hair care line, Cécred, set to be available on February 20.
The line aims to celebrate and nurture hair, drawing on Beyoncé's personal experiences and her mother's legacy in hair care.
Cécred's product range includes cosmetic preparations for hair care, candles, medicated hair care items, electric hair styling tools, and more.
The brand emphasizes the sacredness of hair and seeks to build a community for women of all races to share hair care secrets and support each other.
Beyoncé's venture into the hair care market follows a trend of celebrities launching their own beauty and hair care brands.