'Beyond the Gates' Debuts as CBS's Most-Watched Daytime Drama Premiere in Decades
The groundbreaking soap opera centered on Black characters outperformed its predecessor and rival shows in key demographics during its first week.
- The CBS daytime drama 'Beyond the Gates' averaged 2.28 million cross-platform viewers during its premiere week, including streaming and delayed viewing.
- The show’s Live+7 audience reached 3 million viewers, surpassing the premiere of NBC's 'Passions' in 1999, the last daytime drama debut.
- 'Beyond the Gates' drew 78% more viewers than 'The Talk,' the program it replaced, and performed strongly among women aged 18-49 and 25-54.
- The series features a predominantly Black cast and attracted an audience that was 55% Black, significantly higher than other CBS and ABC soaps.
- Created by Michele Val Jean, the show is a collaboration between CBS Studios and the NAACP, marking the first Black-centered daytime drama in over 35 years.