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Bhool Chuk Maaf Prepares for May 23 Theatrical Debut Amid Low Buzz and Hollywood Competition

The romantic comedy starring Rajkummar Rao and Wamiqa Gabbi faces challenges from dominant Hollywood releases and a truncated theatrical window.

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Overview

  • Bhool Chuk Maaf, directed by Karan Sharma, is set to release in theaters on May 23, 2025, following a legal dispute over its distribution strategy.
  • The Bombay High Court mandated a two-week theatrical window after PVR Inox sued Maddock Films for breach of contract when the film was initially slated for an OTT release.
  • Promotional efforts have resumed, with lead actors Rajkummar Rao and Wamiqa Gabbi engaging in unique marketing activities, including an 'unboxing' event in Pune.
  • The film is expected to face stiff competition from Hollywood blockbusters like Mission Impossible 8 and Final Destination: Bloodlines, which are currently dominating the Indian box office.
  • Bhool Chuk Maaf is anticipated to have a modest opening, with predictions estimating a Rs 2.25 crore net debut, and is likely to stream on Amazon Prime Video starting around June 6.