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Biden Targets North Carolina in 2024 Election Strategy

Campaign makes early investments and focuses on suburban and Black voters in bid to flip state blue.

North Carolina Governor Roy Cooper (D) and his wife Kristin greet President Biden as he arrives for the annual turkey pardoning at a ceremony on the South Lawn of the White House in Washington, D.C., on Monday, November 21, 2022.
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President Joe Biden arrives at the Philadelphia International Airport, Monday, Jan. 15, 2024, in Philadelphia, holding a Philabundance hat, a hunger relief organization in Philadelphia, where he plans to volunteer for the third year in a row in observance of the Martin Luther King, Jr., Day of Service. (AP Photo/Evan Vucci)
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Overview

  • President Joe Biden is targeting North Carolina as a potential pickup opportunity in the 2024 election, with the state's changing demographics and his campaign's belief that they can flip the state blue for the first time in 16 years.
  • Biden's campaign has made early investments in North Carolina, including hiring staff for state operations and running television advertisements.
  • The campaign is focusing on boosting support among suburban voters and Black voters, and recognizes the need to make inroads in rural areas that leaned towards Trump in 2020.
  • Biden's visit to North Carolina is part of his economic pitch, announcing $82 million in new investments through the American Rescue Plan to connect thousands of homes and businesses to high-speed internet.
  • The Biden campaign also views abortion as a galvanizing issue for North Carolina voters, following the state's GOP-controlled legislature passing a 12-week abortion ban last year.