Billionaire Barry Sternlicht Organizes $50M Pro-Israel, Anti-Hamas Media Campaign

The 'Facts for Peace' campaign, seeking donations from world's wealthiest, aims to improve Israel's global image and portray Hamas as a terrorist organization amid ongoing Gaza conflict.

• Billionaire Barry Sternlicht is organizing a $50 million media campaign, 'Facts for Peace', aimed at improving Israel's global image and portraying Hamas as a terrorist organization. The campaign is seeking million-dollar donations from some of the world's wealthiest individuals in media, finance, and technology.
• The campaign was initiated in response to the global reaction to the Israeli attacks in the Gaza Strip and the October 7 attacks by Hamas on Israel. Sternlicht believes that public opinion will shift as scenes of civilian Palestinian suffering, whether real or fabricated by Hamas, erode Israel's current empathy in the world community.
• The campaign aims to brand Hamas as a 'terrorist organization' that is 'not just the enemy of Israel, but of the United States'. The goal is to draw $50 million in private donations, paired with a matching contribution from a Jewish charity.
• The campaign has already raised several million dollars, according to reports. It is being advised by Josh Vlasto, a communications strategist who previously worked for US Senator Chuck Schumer and former Governor of New York Andrew Cuomo.
• The 'Facts for Peace' campaign is also using social media to win back public favor for Israel, posting videos on its social media pages blaming Hamas for the plight of Palestinians and denying claims of Israeli rights violations.

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