Binance's 'Eau de Binance' Campaign Sparks Outrage for Sexism

The crypto exchange's attempt to attract women with a perfume stunt is widely criticized as sexist and out of touch.

Binance launched a perfume named 'CRYPTO' as part of a campaign aimed at attracting more women to the crypto space, sparking widespread criticism.
Critics slammed the campaign for reinforcing gender stereotypes and being patronizing towards women.
The campaign was mocked on social media, with many calling it clumsy and sexist.
Binance defended the campaign, stating it was meant to spark dialogue about the gender gap in crypto.
The controversy highlights broader issues of gender diversity and representation in the crypto industry.