Overview

• Birkenstock reported Q2 FY25 revenue of €574.3 million, a 19.3% year-over-year increase, with net profit down 16.1% to €105.1 million.
• The company raised its full-year revenue growth guidance to the upper end of its 15%-17% range, citing strong demand across all regions.
• Global low-single-digit price hikes will begin in Q4 2025 to fully offset existing and potential tariffs, leveraging the brand's pricing power.
• Birkenstock's vertically integrated European production and disciplined distribution model provide a competitive edge in navigating trade uncertainties.
• Sales grew 23% in the Americas, 12% in EMEA, and 30% in APAC, supported by expanding retail presence and increasing demand for premium footwear.