BJP Launches 'Saugat-e-Modi' Campaign to Support 32 Lakh Underprivileged Muslims Ahead of Eid

The initiative, involving 32,000 workers and mosques, aims to provide special kits while sparking political debate over its motives.

The BJP Minority Morcha officially launched the 'Saugat-e-Modi' campaign on March 25, 2025, starting in Nizamuddin, Delhi.
The campaign plans to distribute kits containing food, clothes, and festival essentials to 32 lakh underprivileged Muslim families across India.
Each kit, costing Rs 500-600, includes gender-specific clothing, vermicelli, dates, dry fruits, sugar, and more.
The initiative extends beyond Eid to other minority festivals like Good Friday, Easter, Nauruz, and Baisakhi to promote inclusivity.
While some Muslim leaders have praised the effort, opposition figures like Aaditya Thackeray have criticized it as politically motivated.