Bluesky CEO's T-shirt Criticizing Tech Titans Sells Out in 30 Minutes

Jay Graber's SXSW fashion statement highlights Bluesky's decentralized ethos and contrasts with Meta's centralized approach.

Bluesky CEO Jay Graber wore a T-shirt at SXSW with the Latin phrase 'Mundus sine Caesaribus,' meaning 'a world without Caesars,' perceived as a critique of Meta CEO Mark Zuckerberg.
The shirt referenced Zuckerberg's previous T-shirt, which compared him to Julius Caesar with the phrase 'Aut Zuck aut nihil,' or 'Zuck or nothing.'
Bluesky quickly sold out of replicas of Graber's shirt, which were sold for $40 to benefit the platform's developer ecosystem.
Graber emphasized Bluesky's decentralized, open-source model, allowing users to leave or create alternatives without losing their data or identity.
Bluesky, founded by Jack Dorsey, has grown to over 33 million users as it positions itself as an alternative to centralized platforms like Meta and X.