Bluesky Expands Moderation and Tightens Rules to Combat Impersonation

The platform is addressing identity verification challenges as its user base surpasses 20 million.

Bluesky has quadrupled its moderation team to address a surge in impersonation and handle-squatting incidents.
The platform has implemented stricter policies, requiring parody and fan accounts to clearly label themselves in both their display name and bio.
Bluesky prohibits 'identity churning,' where accounts impersonate others to gain followers and later rebrand to avoid detection.
The platform is exploring additional identity verification methods beyond its current domain-based system, which many users find technical and restrictive.
Bluesky's rapid growth, fueled by users seeking alternatives to X and other platforms, has highlighted the need for improved trust and safety measures.