Bluesky Experiences Rapid Growth While Facing Content Moderation Challenges
The decentralized social media platform has surpassed 20 million users, driven by an exodus from X, but struggles with fake accounts and harmful content as it scales.
- Bluesky has grown to over 20 million users, with a significant influx following the U.S. presidential election, and is adding 4 to 8 new users every second.
- The platform’s rapid growth has been fueled by dissatisfaction with X, particularly over Elon Musk’s political affiliations and content moderation policies, prompting communities like Taylor Swift fans to migrate.
- Content moderation has emerged as a critical challenge, with Bluesky facing a surge in fake accounts and harmful material, including child sexual abuse content, as its user base expands.
- Bluesky plans to quadruple its content moderation team to 100 members, aiming to create a safer, more welcoming environment compared to X’s struggles with abuse and misinformation.
- The platform’s decentralized, ad-free structure and algorithm-free feed have been praised for fostering a more positive and engaging user experience, though it faces hurdles in maintaining this ethos as it scales.
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