Overview

• BMW's Q1 2025 net profit fell to €2.2 billion, a 26.4% decline compared to the same period last year, with revenue decreasing by 7.8% to €33.8 billion.
• The company's automotive operating margin dropped by 1.9 percentage points to 6.9%, as global vehicle deliveries declined 1.4% to 586,000 units.
• Weak performance in China, marked by intense competition and price pressures, was a primary driver of the profit slump, with further tariff impacts expected later in the year.
• Despite the challenges, BMW reaffirmed its full-year pre-tax profit forecast of approximately €11 billion, anticipating tariff relief starting in July 2025.
• BMW's earnings contraction was less severe than rivals such as Mercedes-Benz, Volkswagen, and Audi, which reported profit declines of up to 43% in Q1 2025.