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BMW Reports 37% Profit Decline Amid Industry Challenges

Despite a sharp downturn in earnings, BMW remains optimistic about future demand while navigating global market pressures and evolving industry dynamics.

  • BMW's 2024 net profit fell to €7.7 billion, a 37% drop from the previous year, marking the second consecutive year of steep declines.
  • Revenue decreased by 8.4% to €142 billion, driven by weaker sales in China and supply chain issues, including brake component problems sourced from Continental.
  • The global automotive industry faces disruptions from strained supply chains, rising material costs, and uncertainties in international trade policies, including U.S. tariff increases.
  • BMW's electric vehicle sales grew to 427,000 units in 2024, representing 17% of total production, with further growth expected from the upcoming Neue Klasse EV lineup in late 2025.
  • While competitors Volkswagen and Mercedes-Benz also reported significant profit declines, BMW has avoided large-scale job cuts, maintaining a stable workforce.
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