BMW to Introduce In-Car Gaming in Newer 5 Series Models

The feature, announced at CES 2024, will be accessible through BMW's ConnectedDrive Store for Digital Premium subscribers, offering a mobile gaming experience on a larger screen.

BMW announced at CES 2024 that it will be adding in-car gaming to its newer 5 Series models, joining other manufacturers like Tesla and Mercedes in supporting video games in their cars.
The gaming feature will be accessible through BMW's ConnectedDrive Store, available only to car owners who subscribe to BMW's Digital Premium subscription.
BMW demonstrated the feature with a game called Beach Buggy Racing 2, a two-player retro-style game, played on controllers connected to the console via Bluetooth.
The gaming experience is described as more akin to mobile gaming on a larger screen, rather than console-level gaming.
This move is part of BMW's broader push to enhance the digital customer experience, with the company also showcasing more content, customization, and augmented reality features.