BMW Unveils Neue Klasse EV Strategy With First Model Launching This Year

The automaker plans to debut the iX3 SUV in 2025, marking the start of a major shift to electric vehicles with enhanced technology and efficiency.

BMW's 2024 profits fell by 35.8% compared to 2023, with automotive revenues dropping by 5.6%, attributed partly to declining sales in China.
The Neue Klasse EV platform represents BMW's largest future-focused project, with the iX3 SUV set to debut in late 2025, followed by additional models.
Neue Klasse vehicles will feature advanced technology, including a zonal architecture, over-the-air updates, and improved energy efficiency with sixth-generation eDrive systems.
The iX3 and subsequent Neue Klasse models aim to deliver 30% faster charging and at least 30% more range, leveraging 800V systems and cylindrical battery cells.
BMW plans to launch over 40 new and updated vehicles by 2027, aiming for EVs to make up over 50% of global sales by 2030.