BMW unveils vision for radical new electric vehicle line Neue Klasse, foreshadowing major brand transformation
- BMW unveiled Neue Klasse concept car, previewing design direction for future electric vehicles.
- Neue Klasse models will begin production in 2025, featuring new battery technology for improved range and charging.
- Concept shows progressive exterior styling with animated lighting, minimalist interior focused on space.
- Lineup aims to bridge technology gap with Tesla, spearheading BMW's transition to sustainable manufacturing.
- Announcement signals new EV era for BMW as it plans for EVs to account for 15% of sales by end of 2023.
Reuters 
Deutsche Welle 
Forbes 
Ars Technica 
CNBC 
Newsweek 
WIRED 
Business Insider 
